Early Bird
Your child deserves a head start
Category: UX Design, Interactive Design, Ethnographic Research, Branding
Objective:
Study and analyze possible strategies to research early education options in your area. There is a potential gap in the market between parents who enrolled their children in preschools at an additional cost outside of their local school districts and those who waited for general education starting at kindergarten.
Solution:
Early Bird is the only early education app that provides detailed school information such as curriculum, pricing, educational standards, and religious beliefs on top of first-hand reviews and side-by-side school comparisons, also the first and only Build Your School feature on the market. We studied and learned from the strengths and weaknesses of our competitors to make Early Bird the leader in this space. Early Bird is the one-stop-shop for all things early education.
High Fidelity Prototype
By studying and learning from the strengths and weaknesses of our competitors and conducting ethnographic research we strived to make Early Bird the leader in this space. As the only platform providing detailed school information, first-hand reviews, side-by-side school comparisons, and the first and only Build Your School feature on the market, Early Bird is the one-stop-shop for all things early education.
